"While the Hamptons and Aspen grab the headlines, the real story of elite summer travel is unfolding in the San Juan Mountains at Telluride, Colorado. Known primarily for its outstanding skiing, Telluride has quietly transformed into the go-to summer escape for high-net-worth homeowners and travelers who crave privacy, authenticity, adventure and bespoke luxury...
Telluride is renowned for its world-class skiing, vibrant summer festivals and authentic mountain character. It's a popular destination for outdoor enthusiasts, offering a variety of activities year-round, including not only skiing but also hiking and biking. The town hosts numerous festivals, including the Telluride Bluegrass Festival, Telluride Jazz Festival and Telluride Film Festival, adding to its cultural appeal. Telluride is known for its laid-back, authentic mountain atmosphere, attracting outdoor enthusiasts and those seeking a more relaxed vacation experience.
Telluride is seeing a surge of interest from the 1% who are drawn by the town’s intentional under-the-radar vibe and quiet luxury. The $20M off-market ranches, miles of hiking trail excursions straight from your front door and zero paparazzi are all attractive draws for the rich and famous. There are no Gucci storefronts or restaurant lines here, just the kind of insider access and laid-back luxury that today’s wealth gravitates toward. The limited commercial flights and ease of traveling to Telluride by private jet help, too"
Read the full Forbes article here
September 1, 2025
As luxury rentals in the Hamptons sit empty, the ultra-rich are pivoting to Telluride, Colorado; a once-sleepy ski town now booming as a discreet and glamorous summer … Read more
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